Limited: The Family Store
An Illustrated History 1879-2005
Cardiff’s much-loved family-run department
store, David Morgan Ltd, closes its doors in January
2005 having provided thousands of customers with unrivalled
service for 125 years. This illustrated history, by
local bestselling author Brian Lee, tells the story
of how a local drapers’ shop, opened in The
Hayes, Cardiff on 31 October 1879 by Mr David Morgan,
grew to become a modern department store and a popular
Cardiff landmark, with a reputation for excellent
service, value for money and courtesy.
When Mr Morgan died on 21 April 1919, aged 86, his
occupation was listed on the death certificate as
‘Master Draper’. He left a great legacy
to future generations of the Morgan family. The fascinating
story that unfolded as the company developed is told
in detail in this new book.
Thanks to the wonderful archive of pictures and memorabilia
owned by David Morgan Ltd, the life and times of the
company can be brought to life again in the pages
of Brian Lee’s account. Staff outings, annual
sports days and the famed Christmas bazaars and fashion
shows are all remembered, and the book is sure to
appeal to anyone with memories of shopping at this
Cardiff store, which will be sadly missed when it
is replaced with luxury flats and a new shopping complex.
As a souvenir of a company that has been at the heart
of commercial life in Cardiff for well over a century,
it is an essential addition to the bookshelves of
all those with an interest in the history of the city.